Literature Holders for Trade Shows

Why Are Trade Show Literature Holders Important?

Every trade show vendor, business, and organization – no matter what industry they’re in or what field they specialize in – uses printed advertising materials. It’s the easiest way to get your brand into the hands of potential clients. The purpose of your promotional materials is to inform expo visitors what you have to offer them. Let your literature stands do the work for you! Your pamphlets, magazines, and brochures should be front and center, welcoming all foot-traffic to your trade show booth.

Portable Literature Stands for Super-Effective Advertising

Utilizing brochure display holders for your marketing materials is not only a good way to bring in foot traffic but is also the best way to deliver your message to potential customers. Skipping out on an affordable literature display rack at a trade show or conference could cost you clients possible engagement and lost revenue. Printed literature is also cost-effective because it gives sales and marketing teams access to both sides of the coin: not only does it have an economical price point, but it offers a good return on investment, as well.

Professional Appearance for Exhibitors

Trade show literature racks also help maintain a neat and pristine appearance for your booth. Expo attendees are drawn to the most attractive and well-organized exhibits. Don’t lackadaisically spread one of your best promotional tools around your booth or on a tabletop like it’s an old newspaper. Use a literature display to keep them well organized and ready for booth visitors to pick up. If you’re a regular trade show exhibitor, you’ve already spent hundreds – maybe even thousands of dollars on your booth. Don’t let this go to waste! Even if they didn’t bite at the trade show, letting potential clients leave empty handed without any way to get in contact with you only decreases your chances of building future business relationships.

Collapsible Literature Holders for Trade Shows

Portability and ease of use are a must when it comes to booth displays and accessories. Chances are that you are participating in several trade shows – back-to-back. Hauling around heavy, cumbersome trade show booths is exhausting. Booth set-up and tear-down is annoying. Nobody wants to do it. Vispronet only offers the highest quality, portable displays that are highly mobile and cost-effective – hence our slogan, “Out of the Box Display Solutions”. Our trade show literature stands feature expanding and collapsing set-up/teardown and synergize with any of our trade show displays.

Which Literature Holder is Right for Your Trade Show Booth?

Handing out marketing collateral is one of the most -effective sales tools for large events and shows. Available in a multitude of styles, from lightweight mesh to sleek metal designs, our literature display racks are the perfect way to give a professional presentation style to your brochures, data sheets, catalogs, and other marketing collateral.

The following styles are available:

• Our standard roll-out brochure holder stand features four 10in x 12in pockets – perfect for data sheets, single-page flyers, books or catalogs.
• The larger 8-pocket literature stand gives you twice the space of the 4-pocket one in two neat rows, allowing you to show your customers a wide variety of marketing materials.
• Our 4-pocket foldable trade show brochure holder gives your customers easy ways to grab your information with two magazine/catalog placement areas, one on each side of the holder. When it comes time to pack up, just fold down the metal brochure display stand and store it away in the included hard-shell travel case. (A bamboo model is also available.)
• Similarly, our trade show magazine stand gives visitors an easy way to learn more about you and your company. It features four 9in x 14in x 2in display pockets, perfect for magazines and catalogs. When you’re done, the rack collapses easily for travel – the included carry bag stores the literature rack for easy transportation.
• Custom-printed tablet kiosks and poster stands, with literature racks and tablet attachments, are also available.

No matter which trade show literature rack you choose, it is important to maintain consistent branding across all advertising components of your trade show booth display. The goal is to build the ultimate experience to convert expo attendees to clients. To do you this, you can combine our trade show brochure and literature holders with other custom printed products, such as retractable banner stands or trade show table covers. Picking products that complement each other will help deliver the best impact for your brand.