Trade Show Counters

How to Use Trade Show Counters

Because of the storage and display space offered by one of our portable counters, you can:

• Distribute literature, like pamphlets or spec sheets
• Feature games at your trade show booth to attract customers
• Network, conduct negotiations, and make sales
• Promote your brand

Our trade show counters give businesses the ability to connect with their customers on a personal level. A portable display table gives you and your staff a place where they can be more open and approachable to potential customers. Turn your booth into a marketing monster by including portable counters printed with your graphics.

Benefits of Displaying Trade Show Counters

While these counters provide companies with a way to better engage with potential customers, there are many other benefits to these displays:

• At just under 1.5ft wide at their smallest, our promotional counters take up very little space while still providing a large amount of surface area.
• The push-down designs of these displays make taking them down a snap.
• Included fabric can be custom printed to show your company’s logo, slogan, or even a specific product.
• Combine these counters with our trade show literature racks to create an engaging exhibit space.

Our portable promotional counters and podiums are available in several different styles and design options, from simple circular portable counter podiums to ovals, rectangles, and even the C shape of our magnetic promo counter. So, whether you’re a seasoned trade show vet or this is your first time attending a trade show, we’ve got a counter that’ll suit your needs.

Design Trade Show Counters Online

We have three ways for creating and submitting your graphics to us for your counter display. Choose one of the following artwork methods after configuring your product:

Design Online: Personalize your counter without leaving the site using our design tool. Our design suite allows you to upload logos and other files onto the template and further customize it with background colors, text boxes, and more.

Upload Artwork Template: This is the perfect option for designers who have a software program they prefer working in. Download the artwork template onto your computer and upload the file back onto our site when you are done personalizing your counter.

Free Design Services: If you are having trouble figuring out how to design your portable trade show counters or what to include, have one of our professional graphic designers create your template free of charge. You will receive a proof to review before we print your order.

Trade Show Counter Styles

We offer our portable counters in a variety of shapes and styles, so we often get people asking what the difference is between the different models. Here’s a breakdown of our models:

Portable Counter Podium

These stands are a great option for conferences or other events where you must speak to an audience. Each trade show podium is three feet tall, making it the perfect height to stand behind and speak. The wide diameter of the podium makes it capable of holding your notes and anything else you’d need to make your presentation a successful one. The hollow inside is perfect for holding other items inside, like literature, charts, and more. Teardown is easy. Disconnect the display wrap from the top and bottom pieces and roll the wrap for easy storage and transport.

Portable Twist Counter & Tower

The counter and tower stand is ideal for showcasing products at trade shows. The frame is collapsible with a twist and pull function that makes it perfect for traveling to and from events. There are eight panels that are customizable and clear, so potential customers can see the contents without touching them. They are interchangeable and can be switched out for new graphics. The counter and tower product comes with two shelves that connect inside the podium. These shelves are great for storing your items inside the panels, while a countertop offers more display space.

Portable Counter Oval

These portable promotional counters are a great place to store literature, merchandise, freebies, or anything else you plan to give to customers. Our oval counter features a 3ft by 1.7ft tabletop to give you plenty of table space. These custom trade show counters include a shelf for underneath the tabletop. This shelf is perfect for storing all your items that can’t fit on the tabletop. Takedown is easy. Just remove the countertop and shelf from the display wrap and roll the display wrap up. The display top, bottom, and inside shelf go inside the other.

Portable Counter Magnet

The magnetic version is constructed from a metal frame with supporting bars. It is designed to be easy to install and takedown. When assembling, pull the frame apart and put the bars in place. Once all the bars are in place, the display wrap adheres to frame thanks to the included magnetic strips. Like the oval portable counter, this trade show counter with storage also includes a shelving unit to hold more items. Like the countertop, the shelf is long and curved for securing literature, giveaways, and more.

Portable Counter Straight

The display wrap comes attached to the frame. The aluminum frame is collapsible for quick and easy assembly. The wrap connects to the sides of the frame, which provides a great base for the any one of the countertop options. Choose from black, white, or wood grain countertop options. These counters are customizable with their own graphics. The print will either cover three sides of the display with the back open or all four sides of the counter.

Hardcase Trolley Square with Graphic Cover

Trolley order includes both a carrying case and a customizable graphic that fits over the case. The graphic cover is completely customizable for your business or event logo. The durable trolley case keeps the contents safe while also being portable. There are wheels located at the bottom for easy transportation. The trolley comes in a square shape and features metal locks that will keep your items secure. Store your graphic cover inside the hardcase trolley when it’s not being used.

Hardcase Trolley with Graphic Banner

This hardcase trolley doubles as both a storage unit and a promotional display. This trolley comes with a graphic banner on the outside that’s fully customizable. Our hardcase trolley is made to be durable so that it will keep your inside items safe. There is a metal locking system for extra security. The graphic banner wraps around the outside of the trolley to showcase your print from all angles. The print connects to the trolley magnetically for fast assembly.

Hardcase Trolley with Graphic Cover

Showcase a graphic that’s also easy to transport with this hardcase trolley. The trolley is portable with wheels on the bottom, but also supports your custom graphic. The graphic cover slips over the trolley and will be visible from all sides. When you are not using the cover, safely secure it inside of the hardcase trolley. Our durable trolley is made from PVC and has a metal locking system that will keep all your contents safe inside. There is also a padded lid for storing more fragile items.

Inflatable Table

These trade show counters are incredibly portable because of how light they are. Inflate these tables when you need them and deflate and safely store them away when not in use. Customize your own graphics to be inflated. The circular shape of this table allows people from all angles to see your promotional print. The inflatable graphics easily attach to the table and base with a zipper closure. Easily setup this table using the optional air pump. These pumps are manual, allowing you to pump air into the 24in or 40in table.

Backlit Inflatable Table

Simply carry your inflatable table displays to and from events due to their light weight and portable design. When these tables are not inflated, they are able to be stored flat. Your personal graphics will be inflated with the display. The print connects to the bases with a simple zipper closure. When setup, your graphics will be visible from all angles. This table display is backlit so that your graphics are even more noticeable. The LED lights are battery operated and will illuminate your print.

Frequently Asked Questions

When will I get my counter?

Our custom promotional counters require our standard production time of 4-6 days. The shipping times depend on where the counter will be delivered. If you need your portable trade show counters by a certain date, we offer rush production and shipping times at checkout.

Where are these counters typically used?

You will usually see portable promotional counters at trade show expos, business conferences, or events. If a company has a booth at a trade show or if someone is giving a presentation at a conference, you will see these kinds of counters setup. These displays are used to advertise a business or event with logos, product photos, or interesting designs that capture people’s attention, so they are normally used at networking events.

What material options are available for the prints?

Most of our products come in either polyester or vinyl fabrics. Polyester is a knitted, nearly opaque material while vinyl is an opaque fabric with a satin finish. The trade show podium, oval, and straight counters give you the option between the two materials. The panels of the collapsible counter tower and the magnet, however, are made from PVC.

What sizes are available?

Several products come in one standard size, but there are a few that have sizes to choose from. The portable twist display comes in a counter size (3ft high) and a larger tower size (6ft high). Both inflatable tables also give you the choice between 24in and 40in tables.