YNo matter what kind of service or product you sell, trade shows are important for a number of reasons. They help exhibitors grow brand awareness, strengthen relationships with existing customers and gather marketing or sales leads. Trade shows also provide a semi-captive audience for you to introduce a new product or service to. As of

When it comes to revamping your trade show booth so that it looks nice at next year’s (or next month’s) trade show appearance, there are a number of things you can do to keep your audience coming to your booth again and again. Here’s 7 ways to refresh and revamp your trade show exhibit. 7.

Not all trade shows are the same – which, if you’ve been to a trade show or two, shouldn’t really come as a surprise. However, if this is your first trade show experience, you want to make the most of it, so it pays to know the pros and cons of each of the trade

With digital media slowly creeping into advertising campaigns across the globe, it can be hard to come up with a reason to use the traditional approaches. After all, who looks at a flag anyway? It turns out a lot of people do. Using marketing flags outside your business to advertise things garners something called passive

I thought I’d take the time to explain what exactly a branding package is. A brand is a combination of the name, slogan and logo that is used to help identify a company or its products to a potential customer. Here’s what your company’s branding should be able to do: Deliver your business’s message or

This post discusses how to: Open PDF templates in the Adobe Suite Ensure the PDF template is print-ready and save it out Opening PDF Templates Using Adobe All of the various Adobe design programs (such as Illustrator and Photoshop) allow users to open PDF documents and make changes to them as necessary. To open one

Saint Patrick’s Day, also known as The Feast of Saint Patrick (in Irish: Lá Fhéile Pádraig) is a cultural and religious celebration held in predominantly English-derived countries (Ireland, Canada, The United States and New Zealand) on March 17th. Who was St. Patrick? Known as the patron saint of Ireland, Saint Patrick is one of the

With LEDs becoming cheaper and more available, halogen bulbs have slowly begun gathering dust — especially when it comes to trade show displays and lighting. Knowing the difference between halogen lights and LED bulbs is a necessity when determining the best solution for things like trade show lighting or when considering lighting at an event

From Schaumburg to Rosemont to Chicago itself, the Prairie State is home to over 100 different trade shows, exhibitions and conventions throughout the year. Don’t let the “Prairie State” name fool you, either: the convention list for 2018 includes everything from treats to tech to comics and entertainment. If you’re interested in making one of

TAccording to the Tradeshow Network, New Jersey has over two dozen different trade shows throughout the year. Here’s 10 you need to see before the year’s over (and one to get you into next year). 10. Metropolitan New York Shoe Show 9. SupplySide East 8. Atlantic Builder’s Conference 7. Design2Part 6. Abilities Expo 5. Expo