Why Are Trade Shows Important? Visitor Attendance Research Training Education Return On Investment Brand Expansion Networking Negotiations Establishing A Rapport Sales & Lead Generation   Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business

The right signage can make the difference when it comes to effectively promoting your business or brand. For example, using a custom vinyl banner at a trade show is one of the simplest and most practical ways you can promote your business and products to potential customers. For example, vinyl banners can also be used

Designing with the right color in mind is of utmost importance when it comes to ensuring that you have a top-notch production run. What do I mean by the right color, though? Well, on Thursday I talked about the difference between CMYK, RGB and Pantone colors and that distinction is even more important here when

Last month, as part of our series on design, we talked about the seven elements of good design. One of the biggest elements of good design is color – specifically how best to use it to draw audience attention.  In this post, we’re going to take a slight step back from that and talk about

When you or your company participate in a trade show, it provides you with an excellent avenue to showcase your products, introduce your services to prospective customers and network with other vendors or industry leaders. When you’re in a space that’s filled with hundreds of other vendors, it’s important to stand out because you’re all

You’ve probably heard of the five-second rule. You’ve probably heard of the five-second rule. It states that you can drop food on the ground and, if you pick it up within 5 seconds, you can eat it. Well, there’s also the three-second rule. Instead of grabbing food, the three-second rule says that you must grab

When it comes to advertising your products at a trade show, design retractable banners to use in your booth. It is one of the most important tools an exhibitor can have their kit when they go to a trade show. You might be wondering why: Put simply, they serve as fire-and-forget advertising. You can put

When it comes to design, “principle” can refer to: A way to lay down a design philosophy, both for user experience design and product design. With this definition in mind, let’s look at all the different principles of good design and apply it to designing custom banners. Principles for Good Elemental Design Regardless of what

When you first open up Adobe Photoshop®, the sheer number of toolbars and options available is enough to make some people dizzy. Before you call up a freelance designer, click around a bit. Photoshop® might be an incredibly powerful piece of design software, but graphic design using Photoshop isn’t just for professionals. With a little