Almost since the end of the Golden Age of Piracy in 1720, pirates have captured the imagination of the public. When it comes to pirates, perhaps nothing has captured people’s attention more than one of the most famous pirate flags in existence, the Jolly Roger. But what does the pirate flag mean? Pirates Symbols and

Using design software like Adobe Photoshop (or Illustrator) to create the artwork for your trade show goods is one of the best ways to make the process as easy as possible. One of the most important skills you can have when using these tools is knowing how to convert CMYK to Pantone when setting up

One of the biggest questions we get from trade show hopefuls is “what are the costs of exhibiting at a trade show?” The answer to that question is pretty straightforward. At the same time, though, it can vary from person to person and company to company. There are four main costs associated with going to

Breezing past your deadlines with time to spare depends on having a great trade show checklist. Many companies nail the logistical part of the checklist, but let their marketing lag behind. When they start playing catch-up, they end up being flooded with deadlines. So how do you stop the inevitable rush of deadlines? First and

This past weekend, we went to PA Flavor to see what was what in the world of distilleries, breweries and beer. Dubbed “the ultimate beer & food pairing,” this Harrisburg beer fest is the place to be if you want to know the up-and-comers in the industry. Beer, wine and booze – oh my! There

When it comes to revamping your trade show booth so that it looks nice at next year’s (or next month’s) trade show appearance, there are a number of things you can do to keep your audience coming to your booth again and again. Here’s 7 ways to refresh and revamp your trade show exhibit. 7.

Not all trade shows are the same – which, if you’ve been to a trade show or two, shouldn’t really come as a surprise. However, if this is your first trade show experience, you want to make the most of it, so it pays to know the pros and cons of each of the trade

With digital media slowly creeping into advertising campaigns across the globe, it can be hard to come up with a reason to use the traditional approaches. After all, who looks at a flag anyway? It turns out a lot of people do. Using marketing flags outside your business to advertise things garners something called passive

With LEDs becoming cheaper and more available, halogen bulbs have slowly begun gathering dust — especially when it comes to trade show displays and lighting. Knowing the difference between halogen lights and LED bulbs is a necessity when determining the best solution for things like trade show lighting or when considering lighting at an event

As we enter an increasingly digital age that has become more and more focused on online marketing, entrepreneurs and salespeople have begun to spend more and more of their time online. They connect with their customers via chatboxes, phone calls and social media pages. Digital marketing has become the name of the game. Sales catalogs