If you are holding an event and want to get the word “out there” or to decorate an event with a name or brand, the perfect addition is signage. Using event signage to showcase the name of an event, a guest of honor, or the logo of a sponsor adds atmosphere and branding to special
Trade shows are a great way to spread brand awareness and gain new customers, but at every trade show a business must compete with a sea of other companies, all trying to achieve the same outcome. How do you make sure your booth stands out among others? How can you grab the attention of people
When it comes to revamping your trade show booth so that it looks nice at next year’s (or next month’s) trade show appearance, there are a number of things you can do to keep your audience coming to your booth again and again. Here’s 7 ways to refresh and revamp your trade show exhibit. 7.
Not all trade shows are the same – which, if you’ve been to a trade show or two, shouldn’t really come as a surprise. However, if this is your first trade show experience, you want to make the most of it, so it pays to know the pros and cons of each of the trade
With digital media slowly creeping into advertising campaigns across the globe, it can be hard to come up with a reason to use the traditional approaches. After all, who looks at a flag anyway? It turns out a lot of people do. Using marketing flags outside your business to advertise things garners something called passive
I thought I’d take the time to explain what exactly a branding package is. A brand is a combination of the name, slogan and logo that is used to help identify a company or its products to a potential customer. Here’s what your company’s branding should be able to do: Deliver your business’s message or
With LEDs becoming cheaper and more available, halogen bulbs have slowly begun gathering dust — especially when it comes to trade show displays and lighting. Knowing the difference between halogen lights and LED bulbs is a necessity when determining the best solution for things like trade show lighting or when considering lighting at an event
As we enter an increasingly digital age that has become more and more focused on online marketing, entrepreneurs and salespeople have begun to spend more and more of their time online. They connect with their customers via chatboxes, phone calls and social media pages. Digital marketing has become the name of the game. Sales catalogs
Why Are Trade Shows Important? Visitor Attendance Research Training Education Return On Investment Brand Expansion Networking Negotiations Establishing A Rapport Sales & Lead Generation Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business
The right signage can make the difference when it comes to effectively promoting your business or brand. For example, using a custom vinyl banner at a trade show is one of the simplest and most practical ways you can promote your business and products to potential customers. For example, vinyl banners can also be used
