I thought I’d take the time to explain what exactly a branding package is. A brand is a combination of the name, slogan and logo that is used to help identify a company or its products to a potential customer. Here’s what your company’s branding should be able to do: Deliver your business’s message or
This post discusses how to: Open PDF templates in the Adobe Suite Ensure the PDF template is print-ready and save it out Opening PDF Templates Using Adobe All of the various Adobe design programs (such as Illustrator and Photoshop) allow users to open PDF documents and make changes to them as necessary. To open one
Last month, as part of our series on design, we talked about the seven elements of good design. One of the biggest elements of good design is color – specifically how best to use it to draw audience attention. In this post, we’re going to take a slight step back from that and talk about
When it comes to advertising your products at a trade show, design retractable banners to use in your booth. It is one of the most important tools an exhibitor can have their kit when they go to a trade show. You might be wondering why: Put simply, they serve as fire-and-forget advertising. You can put
In our last post, we talked about the basics of good design. We’re going to finish up with talking about the principles of good design — both elemental design and design in general. When it comes to design, “principle” can refer to one of two things: Guidelines to be used to visually communicate the elements
Often, when it comes to their logos or advertising materials, a company is said to have “good design”. But what exactly does that mean? We’ll take a look at the principles of good design, as well as outline some general rules you should follow when it comes to design, whether for yourself or your company.
In our previous two posts, we took a look at the basics of Adobe Photoshop®, including working with smart objects. In this post, we’re going to dive into the basics of Adobe Illustrator and creating vector images. Adobe Illustrator® is a drawing program that is designed to output images as vector graphics. It is used
Much like the cropping tool, smart objects are one of the most misunderstood and misused tools in Photoshop. Stop for a moment and think about the last time you used one. If you haven’t ever used one before, don’t worry: the entire point of this post is to get you up to speed on what
When you first open up Adobe Photoshop®, the sheer number of toolbars and options available is enough to make some people dizzy. Before you call up a freelance designer, click around a bit. Photoshop® might be an incredibly powerful piece of design software, but graphic design using Photoshop isn’t just for professionals. With a little
We’re taking a bit of a break from the trade show content to go graphic – as in graphic design. When it comes to getting your banners or other items printed in the run-up to a trade show, many companies offer specialized design suites that take the need for years of graphic design experience out
