I thought I’d take the time to explain what exactly a branding package is. A brand is a combination of the name, slogan and logo that is used to help identify a company or its products to a potential customer. Here’s what your company’s branding should be able to do: Deliver your business’s message or
This post discusses how to: Open PDF templates in the Adobe Suite Ensure the PDF template is print-ready and save it out Opening PDF Templates Using Adobe All of the various Adobe design programs (such as Illustrator and Photoshop) allow users to open PDF documents and make changes to them as necessary. To open one
With LEDs becoming cheaper and more available, halogen bulbs have slowly begun gathering dust — especially when it comes to trade show displays and lighting. Knowing the difference between halogen lights and LED bulbs is a necessity when determining the best solution for things like trade show lighting or when considering lighting at an event
From Schaumburg to Rosemont to Chicago itself, the Prairie State is home to over 100 different trade shows, exhibitions and conventions throughout the year. Don’t let the “Prairie State” name fool you, either: the convention list for 2018 includes everything from treats to tech to comics and entertainment. If you’re interested in making one of
TAccording to the Tradeshow Network, New Jersey has over two dozen different trade shows throughout the year. Here’s 10 you need to see before the year’s over (and one to get you into next year). 10. Metropolitan New York Shoe Show 9. SupplySide East 8. Atlantic Builder’s Conference 7. Design2Part 6. Abilities Expo 5. Expo
As we enter an increasingly digital age that has become more and more focused on online marketing, entrepreneurs and salespeople have begun to spend more and more of their time online. They connect with their customers via chatboxes, phone calls and social media pages. Digital marketing has become the name of the game. Sales catalogs
Why Are Trade Shows Important? Visitor Attendance Research Training Education Return On Investment Brand Expansion Networking Negotiations Establishing A Rapport Sales & Lead Generation Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business
Unfortunately, it’s become an all-too-common reality for exhibitors where they spend months planning, budgeting and executing the best trade show program possible and still no one stops by their booth. One of the best ways to help drive traffic to your booth and create more opportunities to engage with potential customers is to set up
The right signage can make the difference when it comes to effectively promoting your business or brand. For example, using a custom vinyl banner at a trade show is one of the simplest and most practical ways you can promote your business and products to potential customers. For example, vinyl banners can also be used
On Tuesday, we talked about picking the right Pantone color for print. In that post, I mentioned that we’d discuss 6 color printing in another post. Well, that’s this post. Today we’ll discuss the finer points of six-color printing, including: What 6 color printing is. What it’s used for. So without further ado, let’s get
