YNo matter what kind of service or product you sell, trade shows are important for a number of reasons. They help exhibitors grow brand awareness, strengthen relationships with existing customers and gather marketing or sales leads. Trade shows also provide a semi-captive audience for you to introduce a new product or service to. As of
When it comes to revamping your trade show booth so that it looks nice at next year’s (or next month’s) trade show appearance, there are a number of things you can do to keep your audience coming to your booth again and again. Here’s 7 ways to refresh and revamp your trade show exhibit. 7.
Not all trade shows are the same – which, if you’ve been to a trade show or two, shouldn’t really come as a surprise. However, if this is your first trade show experience, you want to make the most of it, so it pays to know the pros and cons of each of the trade
With digital media slowly creeping into advertising campaigns across the globe, it can be hard to come up with a reason to use the traditional approaches. After all, who looks at a flag anyway? It turns out a lot of people do. Using marketing flags outside your business to advertise things garners something called passive
