Why Are Trade Shows Important? Visitor Attendance Research Training Education Return On Investment Brand Expansion Networking Negotiations Establishing A Rapport Sales & Lead Generation Not everyone realizes it, but attending trade shows as an exhibitor is hugely important to a business’s marketing mix, whether they’re a multimillion-dollar corporation or a small business
Unfortunately, it’s become an all-too-common reality for exhibitors where they spend months planning, budgeting and executing the best trade show program possible and still no one stops by their booth. One of the best ways to help drive traffic to your booth and create more opportunities to engage with potential customers is to set up
The right signage can make the difference when it comes to effectively promoting your business or brand. For example, using a custom vinyl banner at a trade show is one of the simplest and most practical ways you can promote your business and products to potential customers. For example, vinyl banners can also be used
On Tuesday, we talked about picking the right Pantone color for print. In that post, I mentioned that we’d discuss 6 color printing in another post. Well, that’s this post. Today we’ll discuss the finer points of six-color printing, including: What 6 color printing is. What it’s used for. So without further ado, let’s get
Designing with the right color in mind is of utmost importance when it comes to ensuring that you have a top-notch production run. What do I mean by the right color, though? Well, on Thursday I talked about the difference between CMYK, RGB and Pantone colors and that distinction is even more important here when
Last month, as part of our series on design, we talked about the seven elements of good design. One of the biggest elements of good design is color – specifically how best to use it to draw audience attention. In this post, we’re going to take a slight step back from that and talk about
This last week marked the occurrence of the International Surface Event (TISE) for 2018. Hosted at the Mandalay Bay Convention Center in Las Vegas, Nevada, The International Surface Event is three world-class trade shows rolled into one, designed to give discerning vendors a one-stop shop to take in everything new when it comes to the
