In our previous two posts, we took a look at the basics of Adobe Photoshop®, including working with smart objects. In this post, we’re going to dive into the basics of Adobe Illustrator and creating vector images. Adobe Illustrator® is a drawing program that is designed to output images as vector graphics. It is used
Much like the cropping tool, smart objects are one of the most misunderstood and misused tools in Photoshop. Stop for a moment and think about the last time you used one. If you haven’t ever used one before, don’t worry: the entire point of this post is to get you up to speed on what
When you first open up Adobe Photoshop®, the sheer number of toolbars and options available is enough to make some people dizzy. Before you call up a freelance designer, click around a bit. Photoshop® might be an incredibly powerful piece of design software, but graphic design using Photoshop isn’t just for professionals. With a little
We’re taking a bit of a break from the trade show content to go graphic – as in graphic design. When it comes to getting your banners or other items printed in the run-up to a trade show, many companies offer specialized design suites that take the need for years of graphic design experience out
Once you have your trade show ideas brainstormed and you know how to measure the return on investment for your trade show booth and other consumables, it’s time to go to an actual tarade show. Depending on where you live, you’re probably asking yourself “Are there even trade shows near me? How do I find
Getting your company involved in the trade show circuit is an excellent way to showcase your products and introduce your services to new and returning customers, as well as to network with other vendors or companies in your industry. When you put a company exhibit out at a trade show, you invest a lot of
We’ve established the importance of partaking in trade show exhibits as a means of increasing business outreach. We’re certain almost everyone recognizes the significance of maintaining a presence in the midst of an industry’s who’s-who. Businesses prepare months in advance to together a successful trade show booth in order to generate as many new leads
Businesses of all natures and sizes aim to take part in trade show exhibitions at every opportunity they get. While there are numerous other avenues to market a brand and product (such as conferences, seminars, webinars, networking meetings, etc) none of them are quite as successful and economical as trade shows. This is because trade
